Led creative, production, touring, marketing, and guest experience operations for a national touring circus presenting 120+ shows per year. Managed the end-to-end live experience, including venue selection, touring logistics, site layout, scenic execution, ticketing, marketing, concessions, customer service, PR, merchandising, and onsite operations. Helped scale the company from a county fair attraction into a multi-million-dollar national touring business.
• Scaled annual tour footprint from 6 to 24 cities, building repeatable systems for venue selection, site planning, ticketing, staffing, marketing, and operations.
• Owned cross-functional planning across budgets, vendor selection, team recruitment, venue partnerships, marketing operations, and live-event execution.
• Designed and managed physical guest environments and customer touch points, including site flow, front-of-house experience, concessions, merchandise, signage, and venue-specific operational layouts.
• Built and directed internal teams across marketing, advertising, customer service, public relations, merchandising, ticketing, and touring operations.
• Led public-facing brand, ticket sales, website, social media, print, outdoor advertising, and digital advertising strategy to support national tour growth.
• Developed and launched a fully virtual tour experience during the COVID-19 shutdown, preserving audience engagement and revenue continuity during live-event disruption.